If you ask my toddler what his favourite things are he will answer Hockey and Paw Patrol. He embraces both of these with the joy and abandon that toddlers are known for. But I don’t just want him to wear Calgary Flames pajamas and sleep on Paw Patrol bed sheets, I want him to truly connect with the things he loves on more than just a merchandising level. This means diving deeper into the subjects and building on them.